Public Relations

From BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR).
Jump to navigation Jump to search
1. Public Relations of an organization is aimed at systematically promoting its objectives and priorities.

Notes (1): It aims to realize mutual understanding between the organization and its main stakeholders and target groups.

Notes (2): It explains an organization’s actions and policies in a focused, consistent and credible manner, to both internal and external stakeholders and publics outside of the organization.

Related Terms: Public Affairs

BCMBoK Competency Level
BCMBoK 5: Plan Development CL 1C: Foundation (CM)



BCMBoK Competency Level
BCMBoK 5: Plan Development CL 1CC: Foundation (CC)

(Source: Business Continuity Management Institute - BCM Institute)