Part 2: Crisis Communication Objectives v2

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Part 2: Crisis Communication Objectives

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Sample Plan Content

Key objectives in a crisis are to:

  • Ensure the health, safety and welfare of staff and customers.
  • Maintain effective communications internally and with customers, as well as externally to the media and regulatory bodies and to provide accurate, timely information to all targeted internal and external audiences.
  • Minimize loss or damage, maintain reputation, and business confidence.