Part 2: Crisis Communication Objectives v2
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Part 2: Crisis Communication Objectives
Sample Plan Content
Key objectives in a crisis are to:
- Ensure the health, safety and welfare of staff and customers.
- Maintain effective communications internally and with customers, as well as externally to the media and regulatory bodies and to provide accurate, timely information to all targeted internal and external audiences.
- Minimize loss or damage, maintain reputation, and business confidence.