Publics

From BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR).
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1. Publics is any group of people interested in an issue that the crisis or disaster had caused, or a segment of society or stakeholders that the organization would seek to interest.
  • Notes (1): Audiences could be employees, customers, shareholders, interest groups, governments or other "publics" outside an organization.
  • Notes (2): The most effective communications campaigns usually focus on a set of publics rather than attempting to reach everyone all at once.

Related Term: Target Group, Audience



BCMBoK Competency Level
BCMBoK 1: Project Management CL 1B: Foundation (BC)



BCMBoK Competency Level
BCMBoK 1: Project Management CL 1C: Foundation (CM)



BCMBoK Competency Level
BCMBoK 1: Project Management CL 1CC: Foundation (CC)



BCMBoK Competency Level
BCMBoK 1: Project Management CL 1D: Foundation (DR)

(Source: Business Continuity Management Institute - BCM Institute)