From BCMpedia. A Wiki Glossary for Business Continuity Management (BCM) and Disaster Recovery (DR).
2. Mindset to focus attention and create understanding of basic BCM issues and efforts. This will enable staff to recognise such concerns and respond accordingly. Examples of creating such awareness include distribution of posters and flyers targeted at company-wide audience or conducting specific business continuity briefings for executive management of the organization. Awareness is less formal than training and is generally targeted at all staff in the organization. It forms part of the awareness, training and education learning continuum.
(Source: SS540 Singapore Standard on Business Continuity Management - SS 540:2008)